Most Common Discount Codes

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Estimated Reading Time 7 mins

• Quantity Discounts: The basis for quantity discounts lies in the gen­eral notion of economies of scale. If a seller of a product can sell more of a product to a given buyer, various cost savings may occur.
• Trade (or Functional) Discounts: Trade discounts are usually provided to middle­men for the functions they perform in the distribu­tion of commodities.
• Promotional Discounts: Such discounts are given to distributors as “an allowance for the distributors’ efforts to promote the manufacturer’s product through local advertis­ing, special displays, or other promotions.
• Seasonal Discounts: Business conditions never run smooth. To the periodic fluctuations in the levels of business activ­ity, the name business cycle is given.
• Cash Discounts: A cash discount is a reward for the payment of an invoice or account within a specified time peri­od. For example, the Calcutta Electric Supply Cor­poration provides a discount to all customers who pay their bills on or before a scheduled date.
• Geographical Discounts: Geographical discount structures refer to price differentials based on buyers’ (or markets’) loca­tion. They’ are important when transport costs are high relative to the selling price, since the manu­facturer can then gain from differences in transport costs due to varying distances between the locations of plants and the customers.

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Category:  Online

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Author Marc Mezzacca

• TEST. Yep, that’s right… we’re saying you should actually enter the code TEST at checkout. We’ve manually tested this code on several hundred websites in the past few years.
• WELCOME. A ton of online retailers incentive their new customers with a promo code during email signup. This often happens when you first join their newsletter or become a member.
• Social Media Phrases. Often retailers will tweet out a discount, and simply use the promo code phrase TWITTER. Same goes for Facebook pages, often a merchant will mention a discount and use the term FACEBOOK.
• Event phrases. Similar to Holiday phrases, some retailers often partake in large events. For example, last month the Super Bowl had a variety of online codes to use like BOWL, SUPER, or even just FOOTBALL.
• Holiday phrases. Depending on the holiday, it’s always worth literally typing the holiday on the day off, or days leading up to it. For example, with St. Patrick’s Day right around the corner we expect many retailers will use codes like LUCK, LUCKY, or even just STPATRICK.
• Seasonal phrases. Nothing like celebrating a new season with a big discount. The terms SUMMER, SPRING, FALL, and WINTER are all solid during those times of year.
• SAVE (followed by a value) SAVE10 or SAVE20 are two super common coupon words used during checkout by retailers. We’ve tested and had success with these pretty often without even knowing they were a real code.

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Estimated Reading Time 9 mins

• Weekly/monthly discounts. These are traditional sales used to drive conversions. Often, these sales are used at the end of a month or quarter to increase revenues to meet business goals.
• Prelaunch offers. If you’re still in the prelaunch stage of your business or maybe even launching a new product, you can use prelaunch offers to drive traffic and pique interest, turning new customers into loyal customers.
• Holiday and seasonal deals. Black Friday Cyber Monday and the holiday season are the big ones, but the whole year is sprinkled with national and commemorative holidays that provide an opportunity to share relevant discounts and offers with customers.
• Abandoned cart offers. With close to 70% of all people abandoning their carts, abandoned cart email offers can be a powerful tactic to bring those people back.
• Email/newsletter subscription offer. Building an email list is extremely important for online retailers. By providing an offer in exchange for visitors’ email addresses, you increase the chance of a conversion.
• Incentives for liking, following, and sharing on social media. One of the hardest parts of running a new online store is getting the word out. Giving visitors and customers an incentive to share your store with their social circles can be an effective way to create inexpensive word-of-mouth referrals.
• Referral promos. People are much more likely to purchase from you if referred by a friend or family member. Use this to your advantage and leverage offers to encourage referrals.
• First-time shopper offer. Providing a first-timers offer could be just the nudge a first-time visitor needs to be converted to a paying customer. Example: Clearly provides all new visitors with a 50% discount on prescription glasses, 15% on contact lenses and free shipping.
• Minimum purchase discount. An offer based on the total value of a shopping cart is an effective upselling and cross-selling tactic to encourage customers to spend more, increasing your average order size.
• Exclusive social offers. Exclusive offers on your social networks can be a great way to build customer loyalty with those who follow you. Plus, this tactic provides a reason for new people to follow and subscribe to your social channels, which will allow you to market to them in the future as well.

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Category:  discount code

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